Last updated: 10/05/2024

Blue Ltd. ("us", "we", or "our") operates the website blue.me (the "Service") and mobile applications available on Google Play and Apple App Store (collectively referred to as the "Apps"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information necessary for the functioning of the Service. This information may include:

  • Name
  • Email address

Usage Data

We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your device type, operating system version, and browsing actions and patterns.

Use of Data

Blue Ltd. uses the collected data for various purposes:

  • To provide and maintain the Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer care and support
  • To provide analysis or valuable information so that we can improve the Service
  • To monitor the usage of the Service
  • To detect, prevent and address technical issues

Data Retention

Blue Ltd. will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Blue Ltd. will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Data Deletion

Upon request, Blue Ltd. will delete your Personal Data from our servers, except where retention is required by law (e.g., for regulatory compliance). To request the deletion of your Personal Data, please contact us at [email protected].

Disclosure of Data

Blue Ltd. does not disclose or share your Personal Data with third parties, except in the following cases:

  • With your consent;
  • To comply with legal obligations;
  • To protect and defend the rights or property of Blue Ltd.;
  • To prevent or investigate possible wrongdoing in connection with the Service;
  • To protect the personal safety of users of the Service or the public.