The Palestine Economic Policy Research Institute (MAS) Website

Reimagining MAS's Digital Footprint

We initiated a comprehensive website redesign and development project for the Palestine Economic Policy Research Institute (MAS), focusing on delivering a dynamic and engaging online experience. Our strategy was centered on enhancing user experience, improving content accessibility, and optimizing the site for search engines to maximize its reach and impact.

Understanding MAS's Objectives

Before commencing the design and development phase, we collaborated closely with MAS to comprehend their core objectives and target audience. This involved conducting thorough research into their existing content, pinpointing key areas for improvement, and defining the desired user experience.

Key Enhancements and Features

• Intuitive Navigation: We restructured the website's information architecture to ensure seamless navigation and easy access to key research publications, policy briefs, and other resources.
• Interactive Design: We implemented a modern and visually appealing design that incorporates interactive elements to engage visitors and encourage exploration of the site's content.
• Mobile Responsiveness: The website was built with a responsive design, ensuring optimal viewing experience across all devices, including desktops, tablets, and smartphones.
• Content Management System (CMS): We integrated a robust CMS, empowering MAS staff to easily update and manage website content without requiring technical expertise.
• SEO Optimization: We implemented a comprehensive SEO strategy, including keyword research, on-page optimization, and link building, to improve the website's visibility in search engine results.

Content Strategy and Development

A pivotal aspect of the project was the development of a comprehensive content strategy to ensure that the website effectively communicates MAS's research findings and policy recommendations. This involved:

1. Content Audit: Conducting a thorough audit of existing website content to identify outdated or irrelevant information.
2. Content Creation: Developing new, high-quality content that is optimized for search engines and tailored to the needs of MAS's target audience.
3. Content Migration: Migrating existing content to the new website structure, ensuring that all links and references are properly updated.

Ensuring Accessibility and Usability

We prioritized accessibility and usability throughout the website redesign process, adhering to industry best practices and accessibility guidelines. This included:

• WCAG Compliance: Ensuring that the website meets Web Content Accessibility Guidelines (WCAG) standards to make it accessible to users with disabilities.
• User Testing: Conducting user testing to identify and address any usability issues.
• Cross-Browser Compatibility: Ensuring that the website functions properly across all major web browsers.

Ongoing Support and Maintenance

We provide ongoing support and maintenance services to ensure that the MAS website remains secure, up-to-date, and performs optimally. This includes regular security updates, bug fixes, and technical support.

Impact

The redesigned MAS website has significantly enhanced the institute's ability to disseminate its research and influence policy-making.

• Increased website traffic and engagement.
• Improved user experience and content accessibility.
• Enhanced national and global visibility.
• Strengthened MAS's position as a leading research institute.
• Greater impact on Palestinian social and economic development.